animated explainer videos for business

Animated explainer videos: what the heck are they, anyway?

So what the heck are animated explainer videos, anyway?   Let’s take a closer look at the anatomy of animated explainer videos.   Animated explainer videos should address most or all of the following 4 components, what I call The Four E’s of Explainer Videos. Enlighten Engage Expound Entice   1. Enlighten The term enlighten…

Animated promotional video for plumbing and HVAC companies?

Animated promotional videos for plumbing and HVAC companies?

When people think about animated promotional videos or animated explainer videos these days, they often first think and foremost about tech companies. At Gisteo, we do indeed produce a good percentage of our work for companies looking to promote an app, software or platform with video. By doing a simple web search, one can also…