You’re in luck with K.I.S.S. Explainers, our “economy-class” option offering even more affordable explainer videos

Keep it simple, stupid!  Also known as the “KISS Principle.”  The saying has been around since the 1960s, but seems more relevant now than ever. People want quick, easy, and painless. They want simple. In fact, according to this Harvard Business Review article, the biggest driver behind a consumer’s decision to purchase is simplicity. And there’s nothing stupid about that.

K.I.S.S. is Gisteo’s “economy class” offering aimed at start-ups and organizations of all types who want an simple, affordable and painless animated explainer video to better compete in today’s attention-challenged world. We combine the same creativity and storytelling chops that have been central to Gisteo’s success with slightly, yes, simpler animation techniques…to offer a product that even “Mom and Pop’s” can afford.  We keep it simple while helping you keep it simple with smart explainer videos that cut through the complexity and provide the clarity that your audience craves.



Unlike the diverse approaches you can see on our Portfolio page, K.I.S.S. Explainers are only available in one general style.  Below are some samples of the type of smart storytelling and simple, yet effective animation style you can expect with K.I.S.S. Characters with K.I.S.S. all resemble those in these examples.  To be crystal clear, if you’re looking for any other style that you see on our Portfolio or more detailed characters, scenes etc. then our standard rates apply.  K.I.S.S. is it’s own “animal” with its own special, lower prices which you’ll see in the table below on this page.



A perfect option if your script is 100% ready to roll. You supply the approved script with visual cues/instructions and we'll bring it to life!
$1,750 1st 60 seconds + $250/each additional 30 second increment
  • Voice over
  • Illustration & animation
  • Music & sound effects
  • Unlimited revisions (within each stage)
  • 10 second free buffer included
  • Payment: 50% upfront, 50% upon completion
  • Average turnaround time: 3-4 weeks


K.I.S.S. essentially works the same way as any Gisteo project. One slight difference: due to the more simplistic style, we normally start with character design (upon finishing the script) but we don’t do a full storyboard. We instead show you fully animated sections of the video for you to preview and provide feedback along the way.

You can view the general Gisteo process and better understand what you need to do to get started here. If you want to get a jumpstart on things, you can download our pre-production questionnaire using the button below.  Once you complete that, please send it to us at info@gisteo.com and we’ll be in touch promptly to discuss.