The perfect antidote to the McSplainer. Gisteo creates one-of-a-kind marketing videos built to engage, entice & convert.
- Supercharge your value proposition
- Cut through the clutter & stand out from your competitors
- Turn confusing blah-blah into aha! moments
- Connect with their heart not just their head
- Make it rain with higher conversion rates
Now then…a bit more about Gisteo
Clearly communicating your value proposition is everything, especially in today’s hyper-connected, attention-challenged world. Your competition is literally just a click away. Every product or brand, no matter the size or sector, has a compelling story to tell and a carefully crafted video is the perfect medium to take your message to the next level. For many, however, the process of getting a video made is painfully intimidating, far too expensive or utterly disappointing given the overabundance of uninspiring order takers and fly-by-night “McSplainer” producers out there.
Gisteo digs deep to tell you story in a way that engages, entertains and enlightens your audience. We’re dedicated to creating what’s right for you and your needs- not what’s convenient to us. With Gisteo, there’s no unnecessary puffery, egos or shenanigans in the process. Just powerful ideas, freakish attention to detail, and extensive know-how, wrapped in fast, friendly, affordable service.
A quick “hello” from the Founder & Creative Director
Gist + Video = Gisteo
|The central meaning or theme; the main idea. The choicest or most essential part of a concept.|
|1. A glorious animated marketing video that communicates the gist of a brand, product, service or idea.
2. The name of the friendly, creative company that produces gisteos.
A little taste of recent work
Good gisteos are like snowflakes- no two are exactly alike. Unlike snowflakes, however, these things don’t melt unless you were to place your laptop or device in a microwave (not recommended). We customize every project to the unique needs and preferences of our clients, while also carefully considering how and where they plan on using their gisteo (review 15 common ways to use a gisteo). We shun the lazy “McSplainer”-style work that has flooded the market over the past couple of years. Our versatility, creativity and flexibility set us apart from others in the industry. Regardless of the exact style, the common thread in all of our work is that we present what you do in a way that’s music to the ears and candy to the eyes. To view more work, be sure to check out Our Portfolio section on this site and as well as this curated collection of All-Time Favorite Gisteos.
Top 5 reasons to choose Gisteo
In no particular order
1. Outstanding writing
Have you ever seen a big-budget Hollywood flick filled with special effects that absolutely sucked? Of course you have and, more often than not, it’s because the story itself is weak. Great marketing videos, just like great films, start with writing engaging scripts and nobody spins better story than Gisteo.
2. Diverse animation styles
Once you have your story, you need to bring it to life. In this regard, Gisteo isn’t a “one trick pony.” Motion graphics, whiteboard, cartoon, 3D, kinetic typography…we offer a wide array of versatile styles tailored to your unique script.
Honestly, we can’t compete with those guys from faraway lands promising $300 videos. Nor can we beat the crowdsourcing sites filled with hungry freelance students low-balling each other to get their first gigs. What we can do is offer you fast, attentive service with no games or surprises and extensive know-how- all at a very fair, competitive price.
Gisteo was one of the very first companies in the animated marketing video space. To date, we’ve done over 500 productions across diverse sectors for clients on every continent. We’ve been fortunate to have worked with countless exciting start-ups as well as some of the most important brands in the world.
5. The work
We can talk until we’re blue in the face, but, ultimately, the proof is in the pudding, isn’t it? Check out the examples on our portfolio page and see for yourself the quality of work that what we’ve done. You can also review the very kinds words of praise from past clients to get a better sense of how we do things around here.
Why you need a gisteo
Typical website visits last less than 30 seconds; an engaging gisteo is an incredibly effective method to help people gain a deeper understanding for what your company’s products & services can offer. Gisteo explainer videos bring a dimension to your brand that a simple website or write-up just can’t do.
- Users remember 58% more by watching video vs. just reading alone.
- A video in Google’s index is 53 times more likely to appear on the first page search results.
- 82% of B2B marketers stated that online video marketing has had a positive impact on their business.
- Nearly 60% of C-level executives said they would watch video previous to reading text on the same website.
- Consumers who watch product videos are 85% more likely to buy products vs. those who don’t.
- 66% of consumers will watch a product video two or more times.
- When a marketing or explainer video is included in an email, the click-through rate increases by 200%-300%.
- 60% of all web traffic comes from online videos.
- 73% of online retailers display videos on their websites.
- After Google, Youtube is the world’s second largest search engine serving billions of views daily.
Sources: comScore, eMarketer.com, Forbest, Internet Retailer, Forrester. Video Marketing Council and Ad-Olog
These guys are all sporting gisteos
Psst: these are a few of our higher profile folks, but we LOVE our start-ups too!
Feelin’ the love
“We had the pleasure to work with Stephen and the Gisteo team when he helped us bring to life a story through video for Oracle Retail. They helped us tell a complex story in a clear and concise way. We are very pleased with the final product. I recommend working with Gisteo!”
Director of Retail Marketing Campaigns
“Gisteo successfully captured the style, mood and emotion we were looking for to help promote our latest campaign. The flexibility, professionalism and quick work on this video is much appreciated! We are very happy with the result and hope to work with you again in the future!”
Consumer Campaigns Activation Manager