Typical website visits last less than 30 seconds; a compelling gisteo changes this. It's an incredibly effective method to help people get a real feel for what your company’s products & services can offer. It brings a dimension to your brand that a simple website or write-up just can't do.
Also, your gisteo may spread virally online with no effort or costs on your part, driving a significant amount of incremental traffic to your website.
Online video fast facts:
*Users remember 58% more by watching video vs. just reading alone
*Nearly 60% of C-level executives said they would watch video previous to reading text on the same website
*Consumers who watch product videos are 85% more likely to buy products vs. those who don't
*66% of consumers will watch a product video two or more times
*When a marketing or explainer video is included in an email, the click-through rate increases by 200%-300%
*In 2011, 45% of small businesses grew their budget for online video, up from 2010 by 17%
*60% of all web traffic comes from online videos
*73% of online retailers display videos on their websites
*A video in Google’s index is 53 times more likely to appear on the first page search results
*After Google, Youtube is the world's second largest search engine serving billions of views daily
Sources: comScore, eMarketer.com, Forbest, Internet Retailer, Forrester and Ad-Ology