Start-Up Explainer Videos

start up marketing strategy

The P-S-B Formula To Pitching Your Start-Up

Pitching your start-up  is a broad topic with plenty of nuances and “tentacles” but, as its essence, it’s really quite straightforward. Having created a lot of pitches (in video format) for clients, I think the most basic structure of an effective start-up pitch is P-S-B:   Problem:  Outline the current pain points that your target is…

Marketing video ideas

How To Get Ideas For Your Start Up, Marketing Video Or Anything Really

Where do ideas come from?  It’s surely one of man’s most compelling questions and I don’t pretend to have the answer to it. I do, however, have some inspiration on the topic of cultivating more ideas in the form of a great little book I read years ago called A Technique for Producing Ideas, (first published…

Thinking of getting an explainer video for your start-up?

For anyone unfamiliar with Quora (www.quora.com), it’s a great site with incredible information and discussions. It’s the thinking man’s version of Yahoo Answers and the intellectual talent and participation on Quora is amazing. This blog post is based on a recent question posted there: Is it worth it to create an explainer video for your…